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Warning – if you have money outsource this task – concentrate on marketing and getting new clients.
At this point, you should have an idea of what you want your website to be and what you will be selling on your website. Most of you will have chosen to make a sales, retail, or marketing website, so the rest of this article will be dedicated to those who decided to go in that direction.
The rest of you, consider investing in a high quality web designer and an even higher quality web developer – you will need all of the help you can get in making your own web application or informational business website.
Designing a website is actually a very simple process, even if you have never done such a project in the past. You really have two choices at this point, as far as the website design is concerned. Build the site yourself or hire someone else to do the heavy lifting for you.
Obviously, building the site from scratch by yourself is going to be the more cost effective solution, but if you have no prior experience or you need your website up as soon as possible, hiring a professional may be your better option. No matter which route you take, there are a few tips that you need to consider if you want to make sure that your website looks exactly as you want it to.
Whether you are building your business website yourself or if you have hired someone to do it, you need to make a rough template for how you want your site to look. If design is not your thing, there are plenty of resources out there that can help you get started. Take a look at websites like CSS Beauty, Design Snack, and Smashing Magazine for all of the inspiration that you could ever possibly need. These sites highlight some of the best in web design and are perfect for anyone who is having a difficult time coming up with some ideas.
When you have settled on a basic web design for your business website, you need to come up with a color scheme that would work well with what you’re trying to accomplish. A sales website, for example, will make use of a lot of whitespace and only a basic palette of three or four colors so as not to be too hard on the viewer’s eyes.
On the other hand, a marketing website will use big blocks of text with highlighted words here and there, often making use of brilliant colors like reds, blues, and yellows to attract the reader’s eye to important points. If you are having trouble coming up with colors, check out sites like ColorBlender and colordb to help you choose the perfect palette for your site.
Once the basic template and the color scheme have been decided on, you need to make the decision to build your site yourself or hire someone else to do it. If you hire someone, all you have to do is pay them the appropriate amount and submit your early designs and color choices.
The web designers will do the rest and you’ll pay them the full amount on completion of the project. Go ahead and skip- if you are planning to take the web designer route. Those of you, who want to go it alone, keep reading.
Once the basic template and the color scheme have been decided on, you need to make the decision to build your site yourself or hire someone else to do it. If you hire someone, all you have to do is pay them the appropriate amount and submit your early designs and color choices.
The web designers will do the rest and you’ll pay them the full amount on completion of the project. Go ahead and skip- if you are planning to take the web designer route. Those of you, who want to go it alone, keep reading.
Search engine optimization is a booming field, and it is easy to see why. As an online business, the bulk of your customers will come from search engines. Therefore, you want your business website to be optimized for search engine traffic.
While most people would suggest that you hire a professional for a task that seems to be rather difficult at first glance, in actuality there is nothing to search engine optimization, or SEO, that you cannot do yourself. It is much easier than designing your own website.
Far easier than finding resources to send traffic your way. And certainly easier than getting each and every person who visits your site to buy one of your products.
The easiest way to achieve search engine optimization is to make sure that you have some kind of informational keywords on every page of your site. From your home page to a product buried deep within your site that very few people outside of search engine spiders will ever view – everything needs to advertise your site to search engines.
Sounds like a daunting task? Well, it is time consuming, but with a little practice, you will be well on your way to achieving a search engine optimized site.
Nobody, except for the original designers, really knows how each and every search engine works, so don’t let anyone tell you otherwise. There are a few key aspects of search engine optimization, however, those are well documented and can help you get a higher rank in each and every search provider, from Google to Ask to Yahoo! The first step you need to take is to eliminate any duplicate content that you may have on your website.
This means that if you have two products that are exactly the same but differs in color or some other minute characteristic, and then put them on the same page. If you want a search engine optimized site, make sure that there is no duplicate content out there on your site. Having such content appear multiple times on a search engine is a great way to get your page rank lowered and lose quite a bit of natural search engine traffic.
The other search engine optimization technique that will yield you a much higher page rank is to make sure that everything on your site is maximized for your keyword selection. You should take full advantage of using Meta tags in your HTML such as the keyword tag and the description tag on every one of your pages. You can add in a huge amount of keywords, so make sure that you get every last one that corresponds to your business website.
Also, take advantage of the description and other tags associated with the images on your website; they are valuable places to introduce your keywords. And simply because you are focusing on the underlying aspects of your website that are only seen by search engines, don’t forget to place keywords inside of as much viewable text as you can. Doing so will really boost your search engine placement.
Finally, to rank higher in search engines, you need a variety of backlinks to your website. These are other sites that are linking to your website. Google and other search engines use this information to help determine the significance of a particular website, so go out there and see if you can entice some people to add a link to your site somewhere on their own. Keeping with this suggestion for search engine optimization, keep reading onto step five.
No matter what anyone tells you, the first step you need to take if you want to set up your business’s website is to first determine the goal for what you want to use your website for.
If you already have a brick and mortar business and you are planning on expanding its reach to the internet, then you are off to a good start. On the other hand, if you are starting from scratch, and a business website is going to be your sole moneymaker, then you have a lot of work ahead of you.
Because there are more steps involved for those who are looking to make an online business from scratch, we will start at the beginning. Your first step when creating a business website is to brainstorm what it is exactly that you want your business to provide.
A sales or retail website will look different than a marketing website which will look different than an informational website, and they will all look different than a web.
application. Your primary concern should be to first determine a genre for your business’s website. Everything else will fall into place once you have the basic ideas laid out for your site.
Each type of business site has its own pros and cons. For example, a sales or retail website will have a lot of pictures, sporadic text that is mostly used to describe each product you are selling in a sentence or two, and a shopping cart.
These sites feature easy navigation and are very user friendly, but they are more difficult to get recognized by search engines and normally do not take advantage of advertising. Affiliate programs can be used, however, for extra traffic.
On the other hand, a marketing website is designed to sell one product and one product only. You’ve probably seen a number of marketing websites attempting to sell you get rich quick schemes, web content, and handy Photoshop plug-ins to make web design easier.
These sites are the easiest to design and build, feature mostly text with a few images interspersed, and contain a simple “Buy Now” button. They are designed around one product and one product only, making them optimized for search engines and perfectly positioned to make money through advertising and affiliate programs.
The informational business website is next. These are sites designed to inform about a business, but not necessarily sell anything directly. Think of some of the biggest companies in the world: Sony, Motorola, Canon, Toyota, Chevrolet, etc. While you can buy items on some of their corporate websites, they are primarily designed to inform the consumer.
By informing the consumer about your brand or store, you can help get the word out about your products and increase your sales dramatically. These websites, while they can work for anyone who has a well-defined product to sell, are better for companies and small businesses that have a nationwide presence.
In other words, it is not a good idea to make an informational website for your local business when you will only get a few site visitors a month – if that. Do not confuse these informational websites with Adsense Sites. The two are distinct.
Finally, if you really want to make a name for yourself on the Internet, you can consider taking a route that few dare to tread. You could create a web-based application that functions like a traditional program, but is located on the internet. These programs can often give you a channel to make a significant amount of money, provided that people find the applications you create useful.
However, they do require a lot of perseverance, a very original idea, and a good team of programmers who want the product to succeed. While a web application based business is a fantastic way to make a lot of money, it is not recommended for those who are new to the business arena.
Now that you know the four basic types of business websites, it is up to you to choose the one that will most work for your goals. You do not, and should not, decide right now which type of site is the best for you.
Take your time, do some research, and make sure that you talk everything through with your business partners and/or your immediate family members who may be counting on you to make the right decision. When you have a general idea of which type of business website you want to construct, and what product(s) you want to sell, you can move on to step two.
Start your business right way.
95 % of businesses get zero visitors I’ll explain why during seminar (by the way they spent thousands on web design)
plus more read description below or watch video.
Toronto SEO and Marketing for Newbies – Click Here To Register
Start Your Online Business Right Way – No Experience Necessary
Mike Slawomir Cecotka
www.directmarketingteam.com
Cost: Free
What: Toronto SEO and Marketing Online – No Experience
When: Friday, June 26, 2009
12-3pm
Where: Etobicoke Airport Area
ARIZONA BAR AND GRILL
215 Carlingview Drive Etobicoke
Topics:
1. Will you make money with your idea and your target market
2. Keyword search – what people are typing right now – your blueprint and foundation for your business.
3.How many domains do you need and where to register without loosing your business plus hosting
4. Why blog must be center of your online operations
5. Getting targeted leads automatically.
Who should attend:
-Any business owner who wants to go global and cut advertising budget up to 50%
-Any business owner who paid thousands of dollars for web design and is getting zero traffic
-Lawyers, Doctors
-If you want to turn your hobby or expertise into info product
If you see this after June 26, 2009 go to website below I’ll do more seminars
http://www.directmarketingteam.com/blog
and click “Live Seminars”
Limit 20 per seminar
If you want to order launch check menu below
http://www.arizonabarandgrill.com/
See you there.
